Dima Kazarov – Product Designer

Case Study

Starlight

Starlight is transforming global banking for businesses. With easy-to-use multi-currency accounts, fast cross-border payments, and powerful financial tools, Starlight makes managing international finances simple and efficient.

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Wellspin

Refining the Mobile App

We redesigned the mobile app with a user-friendly interface, making it easier to manage accounts and transactions on the go. The app is optimized for performance, ensuring a fast and seamless experience for business owners.

Updating the website

We revamped the website with a cleaner design and intuitive navigation, ensuring easy access to key features and services. Optimized for speed and mobile responsiveness, it offers a seamless user experience across all devices, enhancing usability and visual appeal for Starlight customers.

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- Issue: Users found it challenging to manage multiple bank accounts across different countries, leading to confusion and errors.

+ Insight: Users needed a unified platform to view and manage all their accounts in one place.

- Issue: Users found it challenging to manage multiple bank accounts across different countries, leading to confusion and errors.

+ Insight: Users needed a unified platform to view and manage all their accounts in one place.

- Issue: Users found it challenging to manage multiple bank accounts across different countries, leading to confusion and errors.

+ Insight: Users needed a unified platform to view and manage all their accounts in one place.

Complex Account Management

Complex Account

Management

Complex Account Management

- Issue: Managing multiple business cards, setting limits, and tracking expenses were complex and prone to oversight.

+ Insight: Users required a more intuitive interface for card management and expense tracking.

- Issue: Managing multiple business cards, setting limits, and tracking expenses were complex and prone to oversight.

+ Insight: Users required a more intuitive interface for card management and expense tracking.

- Issue: Managing multiple business cards, setting limits, and tracking expenses were complex and prone to oversight.

+ Insight: Users required a more intuitive interface for card management and expense tracking.

Difficult Card Management

- Issue: The onboarding process for new users and accounts was lengthy and confusing, leading to drop-offs.

+ Insight: A streamlined, user-friendly onboarding process was essential to retain new customers.

- Issue: The onboarding process for new users and accounts was lengthy and confusing, leading to drop-offs.

+ Insight: A streamlined, user-friendly onboarding process was essential to retain new customers.

- Issue: The onboarding process for new users and accounts was lengthy and confusing, leading to drop-offs.

+ Insight: A streamlined, user-friendly onboarding process was essential to retain new customers.

Onboarding Difficulties

- Issue: Handling international transactions was cumbersome and time-consuming, with multiple steps and unclear fees.

+ Insight: Simplified, transparent processes for cross-border payments were a high priority.

- Issue: Handling international transactions was cumbersome and time-consuming, with multiple steps and unclear fees.

+ Insight: Simplified, transparent processes for cross-border payments were a high priority.

- Issue: Handling international transactions was cumbersome and time-consuming, with multiple steps and unclear fees.

+ Insight: Simplified, transparent processes for cross-border payments were a high priority.

Tedious Cross-Border Transactions

Tedious Cross-Border

Transactions

Tedious Cross-Border

Transactions

Understanding the User needs

During our user research process, we identified several key pain points experienced by international business founders managing multiple bank accounts, cards, and employees on payroll. These insights were crucial in shaping the redesign of Starlight's platforms, some of them were:

Transforming Card Management

To address the challenges of managing multiple business cards, we introduced a unified card dashboard that provides an at-a-glance view of all cards, spending limits, and current usage. Spending alerts and controls were implemented to prevent overspending, while a new quick card switching feature allows users to effortlessly navigate between cards.

Detailed insights into card usage and enhanced security features, such as temporary card locks and virtual card numbers, further streamline and secure the card management process. These improvements ensure users can efficiently and securely oversee their business cards, making financial management simpler and more effective.

Making Cross-Border Transactions easier

To simplify cross-border transactions, we streamlined the process by reducing the number of steps and providing transparent fee structures. A unified interface allows users to easily initiate and track international payments, with real-time updates on transaction status.

Additionally, we introduced support for multiple currencies and local payment methods, ensuring seamless and efficient transfers. These enhancements make cross-border transactions faster, more transparent, and user-friendly, significantly improving the overall experience for international business founders.

Dima Kazarov

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Dima Kazarov

Contact Me

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Updating the website