Dima Kazarov – Product Designer

What do we know

User Needs

Sales professionals are looking for in-depth information specifically on sales roles, which platforms like Glassdoor don’t always provide.

Objective

Significantly increase registrations by implementing strong SEO optimization. The new product must be fully aligned with SEO best practices to improve our visibility in search results.

Hypotheses

By introducing a new feature that provides users with a valuable tool while enhancing SEO, we expect to increase registrations. Additionally, we anticipate that a portion of the users who stay on the site will become candidates for hiring opportunities.

Opportunities

Significantly improve registration rates through an SEO-focused feature.

Increase the product’s value by collecting data that we could later offer via subscription.

Significantly improve registration rates through an SEO-focused feature.

Increase the product’s value by collecting data that we could later offer via subscription.

Challenge

Bravado acquired a data repository from Compgage to integrate into our platform, which imposed certain design constraints.

Original design

I began by creating a User Journey Map, as we already had a basic page structure in place recommended by our SEO expert

I wanted to solidify this structure and align it with management. Once approved, I moved to create low-fidelity prototypes.

Overview

Bravado is a social network and job board for sales professionals, attracting around 500,000 monthly visits.

Business Goal

Increase the number of hires made through the site by boosting user registrations.

Role

Developed the “Salaries” feature to improve SEO and drive higher user registrations.

Context

Bravado’s mission is to be an essential “Swiss Army knife” for sales professionals— a comprehensive community where they can access the information they need and even find jobs

A social network and community for sales professionals.

Bravado

Case Study

Salaries Section

A product for displaying collection data, showcasing salary information, and user ratings, designed to create a dedicated space for SEO enhancement and to drive increased recruitment through the platform

After completing the prototypes, I organized a presentation for management to get approval for moving forward to the design phase.

User Interviews Conducted

I conducted interviews with six users to understand their perspectives and gain insights that would inform the design process.

Sales professionals need detailed salary breakdowns specific to various sales roles, which they feel are often missing on general job platforms.

Users who contribute initial information, such as salary data, feel more invested and are likely to return, suggesting a strategy to boost ongoing engagement.

Users feel that competitor sites like Glassdoor lack transparency and specificity, signaling a gap Bravado can address by being more role-focused and accurate.

Users are more inclined to register if Bravado positions itself as an exclusive community and a reliable resource tailored to sales professionals.

Lo-fi explorations

Salaries

Top salaries

Salaries search

Sales salaries from thousands of companies

Select a company and know more about compensation, OTE and more

Company name

Name

Company description

Company category

# employees

Salaries

Top salaries

Salaries search

Overview

Salaries

Ranking

Reviews

Interviews

Analytics software

Looking for a job?

Apply to Jobs

Logo

Company name

Company description

Data in numbers

analyticssoftware.com

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Series of funding:

Total funding ammount:

$50M

Number of employees

+200

Salaries

Top salaries

Salaries search

Role

Account size

Overview

Salaries

Ranking

Reviews

Interviews

Analytics software

Logo

Company name

Select the required category

analyticssoftware.com

Add your data

Salary information

Sales team information

YoY team growth

Average total compensation

Avg time in the company

Commission

Avg time for a promotion

Years of experience

$150,000

2 years

$15,000

20,000$/mo

$50,000

1 year

Base Salary

% people working +1 year

Signing + stock

Quota / mo

Account size

% people attaining quota

$100,000

66%

Mid Market Accounts

50%

All Company Name Role Salaries

Company

Experience

Total | Company

Location

Total compensation

OTE | Base | Commission

Job Title

New York City

San Diego

$250,000

$100k | $150k | $100k

5/2

Mid Market AE

23/05/22

New York City

San Diego

$250,000

$100k | $150k | $100k

5/2

Mid Market AE

23/05/22

Company name

San Diego

10/3

$250,000

$100k | $150k | $100k

Mid Market AE

23/05/22

Company name

San Diego

10/3

$250,000

$100k | $150k | $100k

Mid Market AE

23/05/22

Date

Results & Learning

With streamlined sign-ups and increased traffic, we observed a substantial 30-40% rise in new registrations within the first 3 months.

Increase in Registrations

30-40%

A surge of 40-60% in overall traffic within 6 months, capitalizing on high-performing SEO content from the acquired site, resulting in more users discovering the platform through search.

Rise in Site Visits

40-60%

A notable 10-15% increase in successful hires facilitated through our platform over 12 months, as higher engagement and a larger user base created more opportunities for quality matches.

Growth in Hires

10-15%

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