Dima Kazarov – Product Designer

What do we know

It is too labor-intensive for the user to enter data about their collection in the current flow

Most users use the mobile version

Only 10% of registered users added one item

Only 30% complete adding the item

Hypothesis

Based on the feedback, data and research that was conducted, a hypothesis emerged that adding a scan to the application will help speed up adding an item and increase the percentage of users who have added at least one item from their collection after registration

Opportunities

Scanning can become one of the drivers why users download the application.

We will be able to encourage users to make their own covers for items in their profile and improve their social profiles.

In the future, the scan could be used not only for adding an item, but also for quickly obtaining facts about the item, this would be useful at offline events

Scanning can become one of the drivers why users download the application.

We will be able to encourage users to make their own covers for items in their profile and improve their social profiles.

In the future, the scan could be used not only for adding an item, but also for quickly obtaining facts about the item, this would be useful at offline events

Scanning can become one of the drivers why users download the application.

We will be able to encourage users to make their own covers for items in their profile and improve their social profiles.

In the future, the scan could be used not only for adding an item, but also for quickly obtaining facts about the item, this would be useful at offline events

The market is popular for applications with a scanner, which have limited functionality for collecting

I asked the developers if it was possible to implement such a function and discussed with the CEO the possibility of investing time in such functionality.

Lo-fi explorations

Overview

Collectibles.com is one of the largest platforms for collecting with more than 500k registered users.

Business goal

Increase the number of users who added at least one item after registration. These users remain on the platform and can be converted into a paid user.

Role

I proposed a design implementation and collaborated with stakeholders and developers.

Overview

Collectibles.com is one of the largest platforms for collecting with more than 500k registered users.

Business goal

Increase the number of users who added at least one item after registration. These users remain on the platform and can be converted into a paid user.

Role

I proposed a design implementation and collaborated with stakeholders and developers.

Case Study

Scan Experience

The path to increasing item addition conversion by developing faster and more convenient ways to add your collection.

Collectibles.com

Social network for collecting and connectivity between collectors.

Collectibles.com

Social network for collecting and connectivity between collectors.

Collectibles.com

Social network for collecting and connectivity between collectors.

I consulted with the developers and found out what was available to us for the first version of the scanner and took this into account in the design.

Feedback / Risks

I held a session to get feedback from developers, marketers, advisors, and CEOs.

Expensive development

Long development

May have low scan accuracy

May make adding more difficult

Few user requests for scanning

Too complicated

Category

The Pokémon Vinyl Figure - Mew (3 7/8in) Collectable Figurine Game Kanto is a delightful addition to any Pokémon fan's collection. With its detailed design, sturdy construction, and nostalgic appeal, it captures the essence of Mew in a compact and display-worthy form.

Standing at 3 7/8 inches tall, it is crafted with high-quality materials to ensure durability and aesthetic appeal. The figurine showcases Mew in a dynamic pose, capturing its playful and mystical characteristics from the Kanto region.

Scan Result

Top 3 Interesting facts from the community from all over the Internet for all time

Everything you need to know in a few paragraphs.

Historical Debut

Creators

Cover Art

Action Comics #1, published in June 1938, marks the first appearance of Superman, a character who would go on to become one of the most iconic superheroes in history.

The cover of Action Comics #1 features Superman lifting a green car over his head, which has become one of the most iconic images in comic book history.

Items Details

Card Name

Set

Card Number

Variant

Pokémon XY Charizard reverse

Base Set

#57

Holo

Value Facts

This vinyl figurine features Mew, a legendary Pokémon known for its psychic abilities and elusive nature.

Price Range

Add to Сollection

Hi-fi explorations – Main flow

Other case studies below

We took into account the data from the user test and decided to add this feature in the new release and monitor how it will affect the metrics and feedback

Thanks for watching! I'd be happy to discuss this with you in more detail during the interview.

User-test

We conducted 6 interview sessions and received a lot of feedback, the main points were as follows:

Users who used other apps with scanning were very happy that we implemented this function.

Users who used other apps with scanning were

very happy that we implemented this function.

2 out of 6 users expected to see the result immediately after scanning, not that it would appear at the bottom

2 out of 6 users expected to see the result

immediately after scanning, not that it would

appear at the bottom

Users were impressed by the completeness of the information that became available to them.

Users were impressed by the completeness of

the information that became available to them.

Results & Learning

20%

Boosted conversion rate by 20% with the introduction of a scanning feature for adding collectible items, simplifying the process and increasing user engagement.

15%

Enhanced user retention by 15% through the streamlined scanning feature, which improved onboarding and encouraged frequent user interactions.

20%

Increased activation rate by 20% through an intuitive scanning feature, making it quicker and easier for users to add items to their collections.

40%

Achieved a 40% adoption rate for the scanning feature, with a majority of users opting for the convenience of scan-based item additions over manual input.